Rodeo’s commitment to supporting its agents includes a 7,000 square foot agent service center. The center houses a print advertising division, graphic arts and marketing division, print shop and mailing division, digital and internet marketing division and public relations division. These various divisions provide the essential components of first class customer service to our agents and their clients. These personalized services give them the distinct advantage when it comes to buying or selling a home. First-class client and agent service is key at Rodeo Realty.
NEWSPAPER & PRINT ADVERTISING
With an annual budget that exceeds $1 million, Rodeo Realty can provide the best newspaper-advertising placement. The Director of Advertising oversees the prime placement of multi-page advertisements in major Southern California newspapers. Rodeo Realty also regularly advertises in local, national, and international publications
The Internet marketing team assists agents in creating cutting-edge Internet marketing campaigns, e-marketing, social media campaigns and personalized or agent branding. Customized email blasts for targeted demographics promote properties and open houses. Properties are also shared with the thousands of followers on Rodeo Realty’s social channels.
FULL-SERVICE MAIL ROOM
As part of the printing services, Rodeo Realty also has data equipment and a complete postage facility to handle all mailings to keep agents and their properties top-of-mind with clients and prospective clients. This mailing system helps ensure that all properties get the widest exposure possible.
CUSTOM PROPERTY WEBSITES
Our in-house web developer turns listing photos into an HD property tour, which is uploaded for easy sharing. The websites are also easily viewable from mobile phones and tablets. Each property has its own URL. These property websites appear in all advertising and are featured on YouTube.
Our printing department guides agents through the process of creating the best and most attention-grabbing brochures, direct mail campaigns, property brochures, postcards, and property business cards. Rodeo Realty uses the most up-to-date printing technology to deliver the highest quality materials.
High-quality pictures are essential to marketing a property. Rodeo Realty has experienced real estate photographers who take beautiful photos of each listing, and work with the agent to show the home in its best light. These photos are then delivered directly to the graphic design team for the creation of email and print campaigns.
Rodeo Realty’s in-house publicist helps gain attention for the company, agents, and their properties. The publicist maintains relationships with reporters at local, national, and international media outlets so that Rodeo Realty is regularly featured in print publications, online, and on radio and television programs. Rodeo Realty releases regular press releases on significant listings and sales. Recently, Rodeo Realty agents and properties have been featured in over 100 major news stories.
Rodeo Realty’s marketing team offers agents and their clients the best creative support in the industry. Drawing from the latest techniques and styles, the graphic artists enhance photos, create custom marketing pieces, and design personalized advertising and marketing materials.
“While most brokerages today are slashing print newspaper advertising budgets, Rodeo Realty averages 12 pages each weekend on top of an aggressive e-marketing and Web presence.”
-California Real Estate Magazine