Rodeo Realty's commitment to elevating agent support is exemplified by our state-of-the-art 7,000-square-foot Agent Service Center. This facility houses specialized divisions—Print Advertisements & Mailing, Graphic Design, Public Relations, Digital Marketing & Social Media—each playing a pivotal role in delivering premium customer service to agents and clientele. These services provide a distinctive edge in real estate transactions, reinforcing our dedication to first-class client and agent service. At Rodeo Realty, excellence is ingrained in our operational philosophy, positioning us as a leader in the real estate industry.
POWERFUL CRM TECHNOLOGY
Our comprehensive CRM platform is meticulously crafted to streamline and automate the distribution of marketing campaigns, property reports, advertisements, and invaluable area market data reports and marketing analytics, ensuring unmatched efficiency. At Rodeo Realty, we take great pride in our ability to create custom, area-specific content and deliver it through the most automated and efficient system available. Our CRM offers customizable agent websites, seamless integration with lead capture resources, a proprietary mobile app, a reminders system, advanced analytics tools, and a repository of essential links, documents, and training videos. It's a complete suite of features designed to elevate your efficiency and productivity to new heights.
NEWSPAPER & PRINT ADVERTISING
Rodeo Realty excels in securing prime newspaper advertising placements, led by our Director of Advertising. We guarantee optimal exposure by featuring multi-page ads in renowned Southern California newspapers such as the prestigious Los Angeles Times. Moreover, our commitment extends to advertising in diverse local, national, and international publications, ensuring maximum exposure for our clients' properties.
DIGITAL MARKETING
The Digital Marketing and Graphic Design teams at Rodeo Realty collaborate to provide agents with expert support in crafting cutting-edge Internet marketing campaigns, email marketing strategies, social media initiatives, and agent branding solutions. While the Digital Marketing team focuses on executing these strategies, the Graphic Design team ensures visually appealing and engaging content. Customized email blasts targeting specific demographics are employed to effectively promote properties and open houses to a wide network of over 15,000 real estate professionals. Additionally, properties receive extensive exposure through dissemination across Rodeo Realty's robust social media channels, reaching thousands of engaged followers.
GRAPHIC DESIGN
Rodeo Realty’s marketing team offers agents and their clients the best creative support in the industry. Drawing from the latest techniques and styles, the graphic artists enhance photos, create custom marketing pieces, and design personalized advertising and marketing materials.
CUSTOM PROPERTY WEBSITES
Our in-house web developer turns listing photos into an HD property tour, which is uploaded for easy sharing. The websites are also easily viewable from mobile phones and tablets. Each property has its own URL. These property websites appear in all advertising and are featured on YouTube.
PRINT SHOP
Our printing department guides agents through the process of creating the best and most attention-grabbing brochures, direct mail campaigns, property brochures, postcards, and property business cards. Rodeo Realty uses the most up-to-date printing technology to deliver the highest quality materials.
PHOTOGRAPHY & GREENSCREEN ACCESS
High-quality visuals are crucial for property presentations. Rodeo Realty's experienced real estate photographers ensure each listing shines with captivating images. These photos are swiftly passed to our graphic design team for compelling email and print campaigns. Additionally, our agents access a greenscreen room for easy video creation, with complimentary basic editing. These videos are seamlessly shared across our vast social media networks, maximizing exposure for your content.
PUBLIC RELATIONS
Rodeo Realty’s in-house publicist helps gain attention for the company, agents, and their properties. The publicist maintains relationships with reporters at local, national, and international media outlets so that Rodeo Realty is regularly featured in print publications, online, and on radio and television programs. Rodeo Realty releases regular press releases on significant listings and sales. Recently, Rodeo Realty agents and properties have been featured in over 100 major news stories.
FULL-SERVICE MAIL ROOM
As part of the printing services, Rodeo Realty also has data equipment and a complete postage facility to handle all mailings to keep agents and their properties top-of-mind with clients and prospective clients. This mailing system helps ensure that all properties get the widest exposure possible.
SOCIAL MEDIA
Rodeo Realty provides extensive exposure for your new listings, open houses, recent sales, testimonials, and property tours across major social media platforms such as Facebook, Instagram, X (Formerly Twitter), LinkedIn, and TikTok. Property tour videos are also posted on our corporate YouTube channel. In addition, Rodeo offers automated posting services for agents, allowing for the effortless distribution of weekly/monthly newsletters, economic updates, home tips, and other pertinent content. This ensures a seamless engagement experience with your audience, fostering enhanced connectivity and interactions.
INTERNATIONAL MARKETING
Rodeo Realty leverages its extensive network and strategic partnerships to prominently feature your luxury properties on a multitude of prestigious international real estate platforms. We hold Regent Membership with LuxuryRealEstate.com, boasting a global network of over 130,000 real estate professionals. Additionally, we're integrated into Caimeiju, the premier platform linking affluent Chinese buyers with luxury properties worldwide. By showcasing your listings on these globally recognized platforms, we effectively amplify your property's visibility and reach, opening doors to potential buyers and investors from around the world.
“While most brokerages today are slashing print newspaper advertising budgets, Rodeo Realty averages 12 pages each weekend on top of an aggressive e-marketing and Web presence.”
-California Real Estate Magazine